I manage the work of i360 – a leading organiser of loyalty programs, motivational programs and sales promotions. On my blog, I share my expert knowledge which is indispensable to sales and trade marketing professionals.
Loyalty, motivation, promotions
-from everyday practice taken -
“About loyalty programs by night” is the name of a new professional channel dedicated to loyalty programs, which is available on YouTube. The aim of the project is to provide reliable, highly factual knowledge on B2C loyalty and B2B incentive programmes.
The pandemic that has been with us since March this year has changed the attitudes and behaviour of buyers. It has also had a significant impact on promotional activities undertaken by manufacturers and importers, especially of consumer goods. The “Promotion Monitor 2020” confirms what we have been observing every day for the last six months. This text is a foreword that have had the pleasure of writing for 10 years now, for the annual research reports on sales promotions and loyalty programs by the ARC Rynek i Opinia institute.
Two weeks ago, I wrote about mobile payments in loyalty program applications using the example of food retail, comparing solutions offered by the Żappka Pay, Lidl Pay and mobile payments in My Carrefour loyalty program applications.
Last month, for the fifth time, i360 successfully passed the annual audit of compliance with ISO/IEC 27001:2013, conducted by TÜV Rheinland. The following text describes audit conclusions and benefits for i360 clients, which arise from cooperation with an entity that holds such a standard.
Paying with a loyalty program application is a new service in the Polish market, which can offer a few programs with the mobile payment module, also referred to as the “pay” functionality. Despite the fact that each of them fulfils the same role, they differ in terms of the payment process and UX. This analysis was carried out on the basis of the food retail sector.
This text provides an overview of the role and a comparison of the functionalities of mobile applications used in B2C loyalty programs in the food retail sector.
The universal conclusions that are worth applying in every market segment, resulting from an analysis of B2B incentive programmes in the construction materials industry in Poland.
The retail grocery chain category is one of the most saturated in terms of the number of organised loyalty programmes targeted at end consumers. As many as 12 chains carry out long-term strategies to keep end consumers by rewarding them for repeat purchases.
Incentive programmes for retailers and shop staff in traditional trade (including chains based on franchising and informal associations) are organised within many market segments. Both in FMCG as in dozens of other sectors, e.g. retail sales points of construction materials, veterinarian clinics, automotive workshops, kiosks, drugstores, retail outlets of plant protection products, optical salons and many others.
Dołącz już dziś do grona 4.8 tysiąca stałych czytelników bloga. Czeka na Ciebie niedostępny publicznie ebook zatytułowany „Check lista – jak zorganizować loterię nie zapominając o żadnym z obowiązków wymaganych przez prawo i zdrowy rozsądek”.
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