Tomasz Makaruk

Last month, for the fifth time, i360 successfully passed the annual audit of compliance with ISO/IEC 27001:2013, conducted by TÜV Rheinland. The following text describes audit conclusions and benefits for i360 clients, which arise from cooperation with an entity that holds such a standard.

Paying with a loyalty program application is a new service in the Polish market, which can offer a few programs with the mobile payment module, also referred to as the “pay” functionality. Despite the fact that each of them fulfils the same role, they differ in terms of the payment process and UX. This analysis was carried out on the basis of the food retail sector.

This text provides an overview of the role and a comparison of the functionalities of mobile applications used in B2C loyalty programs in the food retail sector.

The universal conclusions that are worth applying in every market segment, resulting from an analysis of B2B incentive programmes in the construction materials industry in Poland.

The retail grocery chain category is one of the most saturated in terms of the number of organised loyalty programmes targeted at end consumers. As many as 12 chains carry out long-term strategies to keep end consumers by rewarding them for repeat purchases.

Incentive programmes for retailers and shop staff in traditional trade (including chains based on franchising and informal associations) are organised within many market segments. Both in FMCG as in dozens of other sectors, e.g. retail sales points of construction materials, veterinarian clinics, automotive workshops, kiosks, drugstores, retail outlets of plant protection products, optical salons and many others.