Success story. FMCG. PLN 35 million on additional sales every year. For 7 years now
The time of the pandemic and the accompanying social distancing phenomenon resulted in work moving from offices to our flats and houses.
10 years of blogging about loyalty programmes
It has been 10 years since I started writing a blog about widely understood issues related to loyalty programmes and sales promotion…
#Ask i360
Free consultations with i360 experts on loyalty programmes, promotions and sales support. Especially for you, from May 18 to June 30, 2020, we are opening up the #Ask i360 campaign.
Club Apparel. Leading loyalty program in Arabia
And another entry from the series, “travel educates”. Operating in the United Arab Emirates, it is impossible to be indifferent towards the Club Apparel loyalty program. Its communication is so intense that even the most ardent opponents of collecting points are not neutral.
Let us take a closer look at it.
Let us take a closer look at it.
Tax models in loyalty programs
Another e-book entitled “Modele podatkowe w programach lojalnościowych” has been published on https://www.i360.com.pl/blog. The material was created in cooperation with Att. Paweł Galiński, representing Kancelaria Radców Prawnych Galiński & Kleina Sp. p., with a registered office in Gdańsk, which has been servicing i360 Sp. z o.o. in the field of tax law issues for over 5 years.
10 years of i360
21 October 2019 marked 10 years since the District Court for the Capital City of Warsaw registered the Company, i360, in the National Court Register. Since then, I have had the pleasure of continuously combining the management of the i360 with the duties of the CEO.
Sales promotion monitor 2019
As every year, the research institute ARC Rynek i Opinia prepared the report “Monitor Promocji” discussing the attitudes and behavior of Poles towards sales promotion actions. Below is an introduction and a discussion of the results, which I was invited to prepare.
The Holy Grail of loyalty programs
Life abhors a vacuum. Innovators are constantly active on the market, convinced that they will be able to create a global solution allowing for the combination of both off- and online non-network retailing in one common loyalty program.
Incentive coefficient – a method of measuring loyalty programme attractiveness
While working on a loyalty programme to be implemented, there comes a time when we need to determine a so-called…