Poupa Mais – Portuguese loyalty
My spontaneous trip to Lisbon to taste Alvarinho at the Praça do Comércio (Commerce Square), eat sardines, and – above all – to enjoy the rays of the sun reflected in the waters of the Tagus River, and the temperature reaching 17 degrees Celsius on the first days of February, resulted in learning about the Poupa Mais loyalty program. In English we would probably say ‘Save more’, but a good copywriter would undoubtedly come up with a much better translation than mine. A review of loyalty offers and sales promotions in the visited countries can therefore be considered my sanctified tradition.
