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Tomasz Makaruk

Hello. My name is Tomasz Makaruk and I’m an economist by education. In my blog I describe the most interesting and complicated issues that I encounter every day related to the creation and management of loyalty programmes and promotional lotteries.

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5 Rules for effective implementation, the know-how of loyalty programmes! - Tomasz Makaruk

5 Rules for effective implementation, the know-how of loyalty programmes!

We find ourselves in a time when the desire to…
Continue reading “5 Rules for effective implementation, the know-how of loyalty programmes!”…
Posted on: 14 April 2023 Last updated on: 14 April 2023 Comments: 0 Written by: Karolina
ROI in loyalty programmes - Tomasz Makaruk

ROI in loyalty programmes

Authoring a blog dedicated to the international community of experts…
Continue reading “ROI in loyalty programmes”…
Posted on: 6 March 2023 Last updated on: 6 March 2023 Comments: 0 Written by: Tomasz Makaruk
What does ChatGPT know about loyalty? - Tomasz Makaruk

What does ChatGPT know about loyalty?

A few years ago, my then 12-year-old son came running…
Continue reading “What does ChatGPT know about loyalty?”…
Posted on: 13 January 2023 Last updated on: 31 January 2023 Comments: 0 Written by: Tomasz Makaruk
How can you build a good loyalty programme? - Tomasz Makaruk

How can you build a good loyalty programme?

Determining the reasons for and goals of a loyalty programme…
Continue reading “How can you build a good loyalty programme?”…
Posted on: 28 December 2022 Last updated on: 9 February 2023 Comments: 0 Written by: Tomasz Makaruk
Are we in for some kind of technological Armageddon? - Tomasz Makaruk

Are we in for some kind of technological Armageddon?

This article was written by the i360 Digital & CRM…
Continue reading “Are we in for some kind of technological Armageddon?”…
Posted on: 14 November 2022 Last updated on: 16 November 2022 Comments: 0 Written by: Tomasz Makaruk
In fear of opening refrigerators, or loyalty programs in 2022 - Tomasz Makaruk

In fear of opening refrigerators, or loyalty programs in 2022

This text is an introduction to the Loyalty Programs Monitor…
Continue reading “In fear of opening refrigerators, or loyalty programs in 2022”…
Posted on: 13 September 2022 Last updated on: 13 September 2022 Comments: 0 Written by: Tomasz Makaruk
The metaverse in loyalty programmes. And much more. - Tomasz Makaruk

The metaverse in loyalty programmes. And much more.

The concept of the metaverse had been familiar to fans…
Continue reading “The metaverse in loyalty programmes. And much more.”…
Posted on: 25 May 2022 Last updated on: 9 February 2023 Comments: 0 Written by: Bartek Trejka
Loyalty management in traditional trade - Tomasz Makaruk

Loyalty management in traditional trade

We recently gave a lecture, “Data journey: digitalization, automation and…
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Posted on: 23 May 2022 Last updated on: 9 February 2023 Comments: 1 Written by: Bartek Trejka
Certified Loyalty Marketing Professional - Tomasz Makaruk

Certified Loyalty Marketing Professional

CLMP, or Certified Loyalty Marketing Professional, is a 3-day seminar…
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Posted on: 31 March 2022 Last updated on: 6 April 2022 Comments: 0 Written by: Tomasz Makaruk
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Newsletter

Join our community of 6,400 blog readers today.(March 22 update: 7,200 blog readers). Every month you will receive a summary of published content. No ads. I don’t like receiving them in my inbox either. Only highly specialised industry knowledge for professionals involved with loyalty programmes and sales promotions. For all those who share their e-mail address, I have prepared a publicly unavailable e-book entitled "Checklist - how to organise a lottery without forgetting any of the obligations required by law and common sense".

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The controller of personal data is i360 Sp. z o.o., ul. Henryka Sienkiewicza 85/87 apt. 8, 90-057 Łódź. The collected personal data will be processed in connection with the request submitted using the above form and direct marketing of the controller's own products and services. You have the right to access your data, as well as the right to rectify and remove your data or limit their processing. You also have the right to obtain a copy of your data and transfer it, to object to the processing of your data for direct marketing purposes or to profiling your personal data by the Data Controller. You may submit an objection in any way that is convenient to you, particularly via email to: recepcja@i360.com.pl or by mail to i360 Sp. z o.o., ul. Henryka Sienkiewicza 85/87 apt. 8, 90-057 Łódź. You have a right to file a complaint with the supervisory body which deals with personal data protection if you believe that the processing of your personal data violates GDPR provisions. Providing your data is voluntary, but essential to receiving a response. Personal data will be stored by the Data Controller for a period of 5 years. Data Protection Officer: Ms. Werokinka Karówka e-mail: weronika.krakowka@directgroup.com.pl

About the author


Hello. My name is Tomasz Makaruk and I’m an economist by education. In my blog I describe the most interesting and complicated issues that I encounter every day related to the creation and management of loyalty programmes and promotional lotteries. I only share concrete, in-depth analysis that I believe will be useful in your professional work.

Want to know more about me?

Certificate ISO 27001

Znak certyfikacji ISO 27001 - i360 Sp. z o.o.

DATA PROTECTION OFFICER
Weronika Karkówka

e-mail: weronika.krakowka@directgroup.com.pl

See also

  • Contents
  • Incentive and loyalty programmes
  • Lottery organisation
  • My CSR
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Dołącz już dziś do grona 4.8 tysiąca stałych czytelników bloga. Czeka na Ciebie niedostępny publicznie ebook zatytułowany „Check lista – jak zorganizować loterię nie zapominając o żadnym z obowiązków wymaganych przez prawo i zdrowy rozsądek”.

Wyrażam zgodę na przetwarzanie danych osobowych do celów otrzymywania newslettera z bloga marketingbusinessblog.pl