I’m sorry for the chatbot – when AI gets out of control
Loyalty programs have become an essential component of a toolkit for building relationships with buyers, and they are currently used…
Payment methods with loyalty program app
Today’s text is devoted to a comparison of the functional aspects of the payment methods through loyalty program apps equipped…
Filling stations loyalty programs
Filling stations are characterised by the highest percentage of active and very active participants in Poland – as many as…
Loyalty programs for shareholders
Loyalty programs aimed at individual investors (also known as shareholders) are not very common in Poland. This is a market…
The lipstick effect and loyalty programs
This text is a comment included in the introduction to the report from the study “Monitor of Loyalty Programs” –…
Who is a flat-rate tax payer? Important ruling by the Supreme Administrative Court.
According to the ruling by the Supreme Administrative Court (NSA), a flat-rate tax payer in loyalty and incentive programs and…
The i360 Sales Director answers questions from Media Marketing
The December issue of Media Marketing Polska monthly features an article titled “Even more digital” dedicated to loyalty programs. The…
Why it is not a good idea to run a loyalty program without the support of an external company?
Running a loyalty program without the help of specialists from an external company is not a good solution. By relying…
Everything you need to know about organising a lottery
According to Polish law, there are four types of lotteries: promotional, audiotex, raffle and cash lotteries. The organization of the…