Tomasz Makaruk, Ph.D., serves as President of the Board of Directors and is co-owner of i360, a company which specializes in the organization and management of B2C loyalty programs, B2B incentive programs and sales promotions (bonus sales, promotional lotteries, audiotapes, contests, etc.). He is the author of a doctoral thesis defended at the Warsaw School of Economics on sales promotion. He graduated from “Leading Professional Service Firms” at Harvard Business School Executive Education. He is one of three people in Poland holding the Certified Loyalty Marketing Professionals™ title awarded by The Loyalty Academy of America. The author of numerous publications and speeches on loyalty programs and sales promotions.
i360 Sp. z o.o. has experience in creating, managing, re-engineering, merging and closing loyalty programs The company has been recognized six times as a leader in the category “Has the ability to effectively organize loyalty programs” in a nationwide survey conducted among marketers – organizers of loyalty programs. i360 is a Forbes Diamond and a Business Gazelle. The company was also recognized by Dziennik Gazeta Prawna as a SuperBohater of small and medium-sized enterprises, and as the fastest growing company in the Mazowsze region.
i360 is a provider of loyalty management services and related sales promotion organization, which is ISO/IEC 27001:2013 certified to ensure the highest global standards in management security and information processing, as confirmed by a TUV Rheinland audit cycle.