Tomasz Makaruk

How has COVID changed promotional campaigns?

The pandemic that has been with us since March this year has changed the attitudes and behaviour of buyers. It has also had a significant impact on promotional activities undertaken by manufacturers and importers, especially of consumer goods. The “Promotion Monitor 2020” confirms what we have been observing every day for the last six months. This text is a foreword that have had the pleasure of writing for 10 years now, for the annual research reports on sales promotions and loyalty programs by the ARC Rynek i Opinia institute.

Payment methods with loyalty program application

Two weeks ago, I wrote about mobile payments in loyalty program applications using the example of food retail, comparing solutions offered by the Żappka Pay, Lidl Pay and mobile payments in My Carrefour loyalty program applications.

Information security at i360. ISO 27001:2013 audit

Last month, for the fifth time, i360 successfully passed the annual audit of compliance with ISO/IEC 27001:2013, conducted by TÜV Rheinland. The following text describes audit conclusions and benefits for i360 clients, which arise from cooperation with an entity that holds such a standard.

Mobile payments in loyalty applications

Paying with a loyalty program application is a new service in the Polish market, which can offer a few programs with the mobile payment module, also referred to as the “pay” functionality. Despite the fact that each of them fulfils the same role, they differ in terms of the payment process and UX. This analysis was carried out on the basis of the food retail sector.

Mobile applications for loyalty programs

This text provides an overview of the role and a comparison of the functionalities of mobile applications used in B2C loyalty programs in the food retail sector.

B2B incentive programmes in the construction industry. Universal conclusions

The universal conclusions that are worth applying in every market segment, resulting from an analysis of B2B incentive programmes in the construction materials industry in Poland.

Loyalty programmes in grocery retail

The retail grocery chain category is one of the most saturated in terms of the number of organised loyalty programmes targeted at end consumers. As many as 12 chains carry out long-term strategies to keep end consumers by rewarding them for repeat purchases.

Incentive programme for retailers

Incentive programmes for retailers and shop staff in traditional trade (including chains based on franchising and informal associations) are organised within many market segments. Both in FMCG as in dozens of other sectors, e.g. retail sales points of construction materials, veterinarian clinics, automotive workshops, kiosks, drugstores, retail outlets of plant protection products, optical salons and many others.

Success story. FMCG. PLN 35 million on additional sales every year. For 7 years now

The time of the pandemic and the accompanying social distancing phenomenon resulted in work moving from offices to our flats and houses.