Loyalty programs for shareholders
Loyalty programs aimed at individual investors (also known as shareholders)…
The lipstick effect and loyalty programs
This text is a comment included in the introduction to…
Who is a flat-rate tax payer? Important ruling by the Supreme Administrative Court.
According to the ruling by the Supreme Administrative Court (NSA),…
The i360 Sales Director answers questions from Media Marketing
The December issue of Media Marketing Polska monthly features an…
Why is it not a good idea to run a loyalty programme without the support of a professional supplier?
Running a loyalty programme without the help of specialists from…
Everything you need to know about organising a lottery
According to Polish law, there are four types of lotteries:…
i360 launches YouTube channel about loyalty programs
“About loyalty programs by night” is the name of a new professional channel dedicated to loyalty programs, which is available on YouTube. The aim of the project is to provide reliable, highly factual knowledge on B2C loyalty and B2B incentive programmes.
How has COVID changed promotional campaigns?
The pandemic that has been with us since March this year has changed the attitudes and behaviour of buyers. It has also had a significant impact on promotional activities undertaken by manufacturers and importers, especially of consumer goods. The “Promotion Monitor 2020” confirms what we have been observing every day for the last six months. This text is a foreword that have had the pleasure of writing for 10 years now, for the annual research reports on sales promotions and loyalty programs by the ARC Rynek i Opinia institute.
Payment methods with loyalty program application
Two weeks ago, I wrote about mobile payments in loyalty program applications using the example of food retail, comparing solutions offered by the Żappka Pay, Lidl Pay and mobile payments in My Carrefour loyalty program applications.