The i360 Sales Director answers questions from Media Marketing
The December issue of Media Marketing Polska monthly features an…
Why it is not a good idea to run a loyalty program without the support of an external company?
Running a loyalty program without the help of specialists from…
Everything you need to know about organising a lottery
According to Polish law, there are four types of lotteries:…
i360 launches YouTube channel about loyalty programs
“About loyalty programs by night” is the name of a new professional channel dedicated to loyalty programs, which is available on YouTube. The aim of the project is to provide reliable, highly factual knowledge on B2C loyalty and B2B incentive programmes.
How has COVID changed promotional campaigns?
The pandemic that has been with us since March this year has changed the attitudes and behaviour of buyers. It has also had a significant impact on promotional activities undertaken by manufacturers and importers, especially of consumer goods. The “Promotion Monitor 2020” confirms what we have been observing every day for the last six months. This text is a foreword that have had the pleasure of writing for 10 years now, for the annual research reports on sales promotions and loyalty programs by the ARC Rynek i Opinia institute.
Payment methods with loyalty program application
Two weeks ago, I wrote about mobile payments in loyalty program applications using the example of food retail, comparing solutions offered by the Żappka Pay, Lidl Pay and mobile payments in My Carrefour loyalty program applications.
Information security at i360. ISO 27001:2013 audit
Last month, for the fifth time, i360 successfully passed the annual audit of compliance with ISO/IEC 27001:2013, conducted by TÜV Rheinland. The following text describes audit conclusions and benefits for i360 clients, which arise from cooperation with an entity that holds such a standard.
Mobile payments in loyalty applications
Paying with a loyalty program application is a new service in the Polish market, which can offer a few programs with the mobile payment module, also referred to as the “pay” functionality. Despite the fact that each of them fulfils the same role, they differ in terms of the payment process and UX. This analysis was carried out on the basis of the food retail sector.
Mobile applications for loyalty programs
This text provides an overview of the role and a comparison of the functionalities of mobile applications used in B2C loyalty programs in the food retail sector.