Category: Sales promotions

The pandemic that has been with us since March this year has changed the attitudes and behaviour of buyers. It has also had a significant impact on promotional activities undertaken by manufacturers and importers, especially of consumer goods. The “Promotion Monitor 2020” confirms what we have been observing every day for the last six months. This text is a foreword that have had the pleasure of writing for 10 years now, for the annual research reports on sales promotions and loyalty programs by the ARC Rynek i Opinia institute.

As every year, the research institute ARC Rynek i Opinia prepared the report “Monitor Promocji” discussing the attitudes and behavior of Poles towards sales promotion actions. Below is an introduction and a discussion of the results, which I was invited to prepare.

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