Sales promotions > Tomasz Makaruk

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Prices and Emotions. Key success factors in competing for consumer budgets limited by inflation.

Inflation has limited the purchasing power of consumers. At the…

The metaverse in loyalty programmes. And much more.

The concept of the metaverse had been familiar to fans…

How has COVID changed promotional campaigns?

The pandemic that has been with us since March this year has changed the attitudes and behaviour of buyers. It has also had a significant impact on promotional activities undertaken by manufacturers and importers, especially of consumer goods. The “Promotion Monitor 2020” confirms what we have been observing every day for the last six months. This text is a foreword that have had the pleasure of writing for 10 years now, for the annual research reports on sales promotions and loyalty programs by the ARC Rynek i Opinia institute.

10 years of blogging about loyalty programmes

It has been 10 years since I started writing a blog about widely understood issues related to loyalty programmes and sales promotion…

#Ask i360

Free consultations with i360 experts on loyalty programmes, promotions and sales support. Especially for you, from May 18 to June 30, 2020, we are opening up the #Ask i360 campaign.

10 years of i360

21 October 2019 marked 10 years since the District Court for the Capital City of Warsaw registered the Company, i360, in the National Court Register. Since then, I have had the pleasure of continuously combining the management of the i360 with the duties of the CEO.

Sales promotion monitor 2019

As every year, the research institute ARC Rynek i Opinia prepared the report “Monitor Promocji” discussing the attitudes and behavior of Poles towards sales promotion actions. Below is an introduction and a discussion of the results, which I was invited to prepare.