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Tomasz Makaruk

Hello. My name is Tomasz Makaruk and I’m an economist by education. In my blog I describe the most interesting and complicated issues that I encounter every day related to the creation and management of loyalty programmes and promotional lotteries.

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Category: Loyalty programs

Applications of artificial intelligence in loyalty programs - Tomasz Makaruk

Applications of artificial intelligence in loyalty programs

“Artificial intelligence is the future not only for technology development,…
Continue reading “Applications of artificial intelligence in loyalty programs”…
Posted on: 5 February 2025 Last updated on: 5 February 2025 Comments: 0 Written by: Tomasz Makaruk
Earning to fly. Financial Times. - Tomasz Makaruk

Earning to fly. Financial Times.

Financial Times, which I read with my morning coffee, published…
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Posted on: 31 January 2025 Last updated on: 31 January 2025 Comments: 0 Written by: Tomasz Makaruk
Lifelong statuses in Miles and More programme - Tomasz Makaruk

Lifelong statuses in Miles and More programme

Miles and More loyalty programme, whose partners include, among others,…
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Posted on: 13 March 2024 Last updated on: 13 March 2024 Comments: 0 Written by: Bartek Trejka
Emirates Skywards – the essence of the loyalty programme. - Tomasz Makaruk

Emirates Skywards – the essence of the loyalty programme.

In search for a loyalty programme’s gold standard you should…
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Posted on: 13 March 2024 Last updated on: 13 March 2024 Comments: 0 Written by: Bartek Trejka
Loyalty Barbie Land - Tomasz Makaruk

Loyalty Barbie Land

We live in an perfect society. Our personal data is…
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Posted on: 20 October 2023 Last updated on: 20 October 2023 Comments: 0 Written by: Tomasz Makaruk
Time to Riff app – a loyalty program - Tomasz Makaruk

Time to Riff app – a loyalty program

The discount loyalty program for the clients of two retail…
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Posted on: 20 October 2023 Last updated on: 20 October 2023 Comments: 0 Written by: Tomasz Makaruk
5 Rules for effective implementation, the know-how of loyalty programmes! - Tomasz Makaruk

5 Rules for effective implementation, the know-how of loyalty programmes!

We find ourselves in a time when the desire to…
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Posted on: 14 April 2023 Last updated on: 14 April 2023 Comments: 0 Written by: Karolina
ROI in loyalty programmes - Tomasz Makaruk

ROI in loyalty programmes

Authoring a blog dedicated to the international community of experts…
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Posted on: 6 March 2023 Last updated on: 6 March 2023 Comments: 0 Written by: Tomasz Makaruk
What does ChatGPT know about loyalty? - Tomasz Makaruk

What does ChatGPT know about loyalty?

A few years ago, my then 12-year-old son came running…
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Posted on: 13 January 2023 Last updated on: 31 January 2023 Comments: 0 Written by: Tomasz Makaruk
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Newsletter

Join our community of 6,400 blog readers today.(March 22 update: 7,200 blog readers). Every month you will receive a summary of published content. No ads. I don’t like receiving them in my inbox either. Only highly specialised industry knowledge for professionals involved with loyalty programmes and sales promotions. For all those who share their e-mail address, I have prepared a publicly unavailable e-book entitled "Checklist - how to organise a lottery without forgetting any of the obligations required by law and common sense".

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The controller of personal data is i360 Sp. z o.o., ul. Henryka Sienkiewicza 85/87 apt. 8, 90-057 Łódź. The collected personal data will be processed in connection with the request submitted using the above form and direct marketing of the controller's own products and services. You have the right to access your data, as well as the right to rectify and remove your data or limit their processing. You also have the right to obtain a copy of your data and transfer it, to object to the processing of your data for direct marketing purposes or to profiling your personal data by the Data Controller. You may submit an objection in any way that is convenient to you, particularly via email to: recepcja@i360.com.pl or by mail to i360 Sp. z o.o., ul. Henryka Sienkiewicza 85/87 apt. 8, 90-057 Łódź. You have a right to file a complaint with the supervisory body which deals with personal data protection if you believe that the processing of your personal data violates GDPR provisions. Providing your data is voluntary, but essential to receiving a response. Personal data will be stored by the Data Controller for a period of 5 years. Data Protection Officer: Ms. Werokinka Karówka e-mail: weronika.krakowka@directgroup.com.pl

About the author


Hello. My name is Tomasz Makaruk and I’m an economist by education. In my blog I describe the most interesting and complicated issues that I encounter every day related to the creation and management of loyalty programmes and promotional lotteries. I only share concrete, in-depth analysis that I believe will be useful in your professional work.

Want to know more about me?

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DATA PROTECTION OFFICER
Weronika Karkówka

e-mail: weronika.krakowka@directgroup.com.pl

See also

  • Contents
  • Incentive and loyalty programmes
  • Lottery organisation
  • My CSR
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Dołącz już dziś do grona 4.8 tysiąca stałych czytelników bloga. Czeka na Ciebie niedostępny publicznie ebook zatytułowany „Check lista – jak zorganizować loterię nie zapominając o żadnym z obowiązków wymaganych przez prawo i zdrowy rozsądek”.

Wyrażam zgodę na przetwarzanie danych osobowych do celów otrzymywania newslettera z bloga marketingbusinessblog.pl