• Skip to main navigation
  • Skip to main content
  • Skip to footer
  • Home
  • Tomasz Makaruk
  • Blog
    • Loyalty programs
    • Sales promotions
  • Why is it worthwhile to read this blog?
  • Contact
  • Newsletter
  • Polski
  • Skip to menu toggle button

Tomasz Makaruk

Hello. My name is Tomasz Makaruk and I’m an economist by education. In my blog I describe the most interesting and complicated issues that I encounter every day related to the creation and management of loyalty programmes and promotional lotteries.

  • LinkedIn
  • i360
  • Back to top ↑

Category: Loyalty programs (page 2)

How can you build a good loyalty programme? - Tomasz Makaruk

How can you build a good loyalty programme?

Determining the reasons for and goals of a loyalty programme…
Continue reading “How can you build a good loyalty programme?”…
Posted on: 28 December 2022 Last updated on: 9 February 2023 Comments: 0 Written by: Tomasz Makaruk
In fear of opening refrigerators, or loyalty programs in 2022 - Tomasz Makaruk

In fear of opening refrigerators, or loyalty programs in 2022

This text is an introduction to the Loyalty Programs Monitor…
Continue reading “In fear of opening refrigerators, or loyalty programs in 2022”…
Posted on: 13 September 2022 Last updated on: 13 September 2022 Comments: 0 Written by: Tomasz Makaruk
The metaverse in loyalty programmes. And much more. - Tomasz Makaruk

The metaverse in loyalty programmes. And much more.

The concept of the metaverse had been familiar to fans…
Continue reading “The metaverse in loyalty programmes. And much more.”…
Posted on: 25 May 2022 Last updated on: 9 February 2023 Comments: 0 Written by: Bartek Trejka
Loyalty management in traditional trade - Tomasz Makaruk

Loyalty management in traditional trade

We recently gave a lecture, “Data journey: digitalization, automation and…
Continue reading “Loyalty management in traditional trade”…
Posted on: 23 May 2022 Last updated on: 9 February 2023 Comments: 1 Written by: Bartek Trejka
Certified Loyalty Marketing Professional - Tomasz Makaruk

Certified Loyalty Marketing Professional

CLMP, or Certified Loyalty Marketing Professional, is a 3-day seminar…
Continue reading “Certified Loyalty Marketing Professional”…
Posted on: 31 March 2022 Last updated on: 6 April 2022 Comments: 0 Written by: Tomasz Makaruk
Loyalty Insights from Poland – my interview on Let’s Talk Loyalty - Tomasz Makaruk

Loyalty Insights from Poland – my interview on Let’s Talk Loyalty

WOW. What a fantastic experience to be a guest on…
Continue reading “Loyalty Insights from Poland – my interview on Let’s Talk Loyalty”…
Posted on: 16 March 2022 Last updated on: 16 March 2022 Comments: 0 Written by: Tomasz Makaruk
i360 is Gold Partner of Loyalty Planet 360° Forum - Tomasz Makaruk

i360 is Gold Partner of Loyalty Planet 360° Forum

On 21-22 April 2022, one of the most important events…
Continue reading “i360 is Gold Partner of Loyalty Planet 360° Forum”…
Posted on: 14 March 2022 Last updated on: 15 March 2022 Comments: 0 Written by: Tomasz Makaruk
Expo 2020 - conclusions for organizers of loyalty programs - Tomasz Makaruk

Expo 2020 – conclusions for organizers of loyalty programs

Expo 2020 is a global exhibition held in Dubai with…
Continue reading “Expo 2020 – conclusions for organizers of loyalty programs”…
Posted on: 24 February 2022 Last updated on: 24 February 2022 Comments: 0 Written by: Tomasz Makaruk
I’m sorry for the chatbot – when AI gets out of control - Tomasz Makaruk

I’m sorry for the chatbot – when AI gets out of control

Loyalty programs have become an essential component of a toolkit…
Continue reading “I’m sorry for the chatbot – when AI gets out of control”…
Posted on: 13 January 2022 Last updated on: 13 January 2022 Comments: 1 Written by: Tomasz Makaruk
« Previous page 1 2 3 4 5 Next page »

Newsletter

Join our community of 6,400 blog readers today.(March 22 update: 7,200 blog readers). Every month you will receive a summary of published content. No ads. I don’t like receiving them in my inbox either. Only highly specialised industry knowledge for professionals involved with loyalty programmes and sales promotions. For all those who share their e-mail address, I have prepared a publicly unavailable e-book entitled "Checklist - how to organise a lottery without forgetting any of the obligations required by law and common sense".

Newsletter ENG

The controller of personal data is i360 Sp. z o.o., ul. Henryka Sienkiewicza 85/87 apt. 8, 90-057 Łódź. The collected personal data will be processed in connection with the request submitted using the above form and direct marketing of the controller's own products and services. You have the right to access your data, as well as the right to rectify and remove your data or limit their processing. You also have the right to obtain a copy of your data and transfer it, to object to the processing of your data for direct marketing purposes or to profiling your personal data by the Data Controller. You may submit an objection in any way that is convenient to you, particularly via email to: recepcja@i360.com.pl or by mail to i360 Sp. z o.o., ul. Henryka Sienkiewicza 85/87 apt. 8, 90-057 Łódź. You have a right to file a complaint with the supervisory body which deals with personal data protection if you believe that the processing of your personal data violates GDPR provisions. Providing your data is voluntary, but essential to receiving a response. Personal data will be stored by the Data Controller for a period of 5 years. Data Protection Officer: Ms. Werokinka Karówka e-mail: weronika.krakowka@directgroup.com.pl

About the author


Hello. My name is Tomasz Makaruk and I’m an economist by education. In my blog I describe the most interesting and complicated issues that I encounter every day related to the creation and management of loyalty programmes and promotional lotteries. I only share concrete, in-depth analysis that I believe will be useful in your professional work.

Want to know more about me?

Certificate ISO 27001

Znak certyfikacji ISO 27001 - i360 Sp. z o.o.

DATA PROTECTION OFFICER
Weronika Karkówka

e-mail: weronika.krakowka@directgroup.com.pl

See also

  • Contents
  • Incentive and loyalty programmes
  • Lottery organisation
  • My CSR
© 2025 Tomasz Makaruk | Using Modern WordPress theme. | Back to top ↑
  • LinkedIn
  • i360
  • Back to top ↑
Newsletter

Dołącz już dziś do grona 4.8 tysiąca stałych czytelników bloga. Czeka na Ciebie niedostępny publicznie ebook zatytułowany „Check lista – jak zorganizować loterię nie zapominając o żadnym z obowiązków wymaganych przez prawo i zdrowy rozsądek”.

Wyrażam zgodę na przetwarzanie danych osobowych do celów otrzymywania newslettera z bloga marketingbusinessblog.pl