Tomasz Makaruk

Paying with a loyalty program application is a new service in the Polish market, which can offer a few programs with the mobile payment module, also referred to as the “pay” functionality. Despite the fact that each of them fulfils the same role, they differ in terms of the payment process and UX. This analysis was carried out on the basis of the food retail sector.

This text provides an overview of the role and a comparison of the functionalities of mobile applications used in B2C loyalty programs in the food retail sector.

The grocery retail category is one of the most saturated…

Incentive programmes for retailers and shop staff in traditional trade (including chains based on franchising and informal associations) are organised within many market segments. Both in FMCG as in dozens of other sectors, e.g. retail sales points of construction materials, veterinarian clinics, automotive workshops, kiosks, drugstores, retail outlets of plant protection products, optical salons and many others.