A case study taken from i360’s everyday practice. An incentive programme implemented via the traditional trade channel over a period of 7 years, i.e., from 2014 continuously to the present day, for an FMCG Client. The value of the entire market, to which the analysed case study relates, amounts to about PLN 6 billion annually, while the market dynamics are 8% year-on-year. The Client’s product offer included in the incentive scheme covers 5 market segments, two of which are dominant, both in terms of quantity and value, due to seasonality, with increases recorded during vacations and public holidays. 49% of the sales value is generated by points of sale in the traditional trade segment (kiosks, small, medium and large grocery stores) and it is the representatives of these links in the distribution chain who are targeted by the program analysed. The programme is based on rewarding for repeatability of purchases and achievement of sales targets, supported by gamification methods addressed to both distributors and retailers, including sales staff in retail stores.