On 21-22 April 2022, one of the most important events concerning loyalty programs in Poland will take place – II Loyalty Planet Forum – https://loyalty-planet.com/
The Forum was created based on a problem-solving approach – for those who already have the theory stage behind them. The event reviews trends, innovations, inspirations and is an ideal place to exchange expert knowledge.
The forum’s first day will be led by Mr. Pawel Sadurski, Senior Account Manager at i360. Pawel is responsible for key i360 Account as well as creating and managing B2B and B2C loyalty and incentive programs.
Also speaking will be Ms. Karolina Rojecka, Market Analyst & Account Executive at i360, who will deliver a presentation entitled “Data journey – digitization, automation and data prediction in B2B incentive programs.”
In the first words of the invitation, Ms. Katarzyna Klimkiewicz, Managing Director of Brave, Loyalty community facilitator in Poland wrote, among other things:
The time has come to verify the strategic assumptions of loyalty activities. Many big brands have decided to completely overhaul their programs and non-program activities. This is undoubtedly due to technological changes – the rapid digitalization that almost all companies have undergone since the virus appeared. Today, we can choose from a range of customer loyalty tactics, precisely those that most effectively reinforce the desired behavior of the recipients.
The full interview with Katarzyna Klimkiewicz is available on the YouTube channel “About Loyalty Programs by Night.”1