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Tomasz Makaruk

Hello. My name is Tomasz Makaruk and I’m an economist by education. In my blog I describe the most interesting and complicated issues that I encounter every day related to the creation and management of loyalty programmes and promotional lotteries.

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Author: Bartek Trejka

Lifelong statuses in Miles and More programme - Tomasz Makaruk

Lifelong statuses in Miles and More programme

Miles and More loyalty programme, whose partners include, among others,…
Continue reading “Lifelong statuses in Miles and More programme”…
Posted on: 13 March 2024 Last updated on: 13 March 2024 Comments: 0 Written by: Bartek Trejka
Emirates Skywards – the essence of the loyalty programme. - Tomasz Makaruk

Emirates Skywards – the essence of the loyalty programme.

In search for a loyalty programme’s gold standard you should…
Continue reading “Emirates Skywards – the essence of the loyalty programme.”…
Posted on: 13 March 2024 Last updated on: 13 March 2024 Comments: 0 Written by: Bartek Trejka
The metaverse in loyalty programmes. And much more. - Tomasz Makaruk

The metaverse in loyalty programmes. And much more.

The concept of the metaverse had been familiar to fans…
Continue reading “The metaverse in loyalty programmes. And much more.”…
Posted on: 25 May 2022 Last updated on: 9 February 2023 Comments: 0 Written by: Bartek Trejka
Loyalty management in traditional trade - Tomasz Makaruk

Loyalty management in traditional trade

We recently gave a lecture, “Data journey: digitalization, automation and…
Continue reading “Loyalty management in traditional trade”…
Posted on: 23 May 2022 Last updated on: 9 February 2023 Comments: 1 Written by: Bartek Trejka

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Join our community of 6,400 blog readers today.(March 22 update: 7,200 blog readers). Every month you will receive a summary of published content. No ads. I don’t like receiving them in my inbox either. Only highly specialised industry knowledge for professionals involved with loyalty programmes and sales promotions. For all those who share their e-mail address, I have prepared a publicly unavailable e-book entitled "Checklist - how to organise a lottery without forgetting any of the obligations required by law and common sense".

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The controller of personal data is i360 Sp. z o.o., ul. Henryka Sienkiewicza 85/87 apt. 8, 90-057 Łódź. The collected personal data will be processed in connection with the request submitted using the above form and direct marketing of the controller's own products and services. You have the right to access your data, as well as the right to rectify and remove your data or limit their processing. You also have the right to obtain a copy of your data and transfer it, to object to the processing of your data for direct marketing purposes or to profiling your personal data by the Data Controller. You may submit an objection in any way that is convenient to you, particularly via email to: recepcja@i360.com.pl or by mail to i360 Sp. z o.o., ul. Henryka Sienkiewicza 85/87 apt. 8, 90-057 Łódź. You have a right to file a complaint with the supervisory body which deals with personal data protection if you believe that the processing of your personal data violates GDPR provisions. Providing your data is voluntary, but essential to receiving a response. Personal data will be stored by the Data Controller for a period of 5 years. Data Protection Officer: Ms. Werokinka Karówka e-mail: weronika.krakowka@directgroup.com.pl

About the author


Hello. My name is Tomasz Makaruk and I’m an economist by education. In my blog I describe the most interesting and complicated issues that I encounter every day related to the creation and management of loyalty programmes and promotional lotteries. I only share concrete, in-depth analysis that I believe will be useful in your professional work.

Want to know more about me?

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e-mail: weronika.krakowka@directgroup.com.pl

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Dołącz już dziś do grona 4.8 tysiąca stałych czytelników bloga. Czeka na Ciebie niedostępny publicznie ebook zatytułowany „Check lista – jak zorganizować loterię nie zapominając o żadnym z obowiązków wymaganych przez prawo i zdrowy rozsądek”.

Wyrażam zgodę na przetwarzanie danych osobowych do celów otrzymywania newslettera z bloga marketingbusinessblog.pl