Tomasz Makaruk

Club Apparel. Leading loyalty program in Arabia

And another entry from the series, “travel educates”. Operating in the United Arab Emirates, it is impossible to be indifferent towards the Club Apparel loyalty program. Its communication is so intense that even the most ardent opponents of collecting points are not neutral.
Let us take a closer look at it.

Tax models in loyalty programs

Another e-book entitled “Modele podatkowe w programach lojalnościowych” has been published on The material was created in cooperation with Att. Paweł Galiński, representing Kancelaria Radców Prawnych Galiński & Kleina Sp. p., with a registered office in Gdańsk, which has been servicing i360 Sp. z o.o. in the field of tax law issues for over 5 years.

Poupa Mais – Portuguese loyalty

My spontaneous trip to Lisbon to taste Alvarinho at the Praça do Comércio (Commerce Square), eat sardines, and – above all – to enjoy the rays of the sun reflected in the waters of the Tagus River, and the temperature reaching 17 degrees Celsius on the first days of February, resulted in learning about the Poupa Mais loyalty program. In English we would probably say ‘Save more’, but a good copywriter would undoubtedly come up with a much better translation than mine. A review of loyalty offers and sales promotions in the visited countries can therefore be considered my sanctified tradition.

About the author

Hello, My name is Tomasz Makaruk, I am an economist from graduation. On the blog I describe the most interesting and the most difficult issues, which I encounter daily when creating and leading loyalty programs and promotional and audiotex lotteries. I share only specific, deep analysis, that I trust will be useful for you in your professional work.

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